OK so it's not the classiest move of all, but every girl on the go has at some point carried something, other than the obvious, in her bra.
Guilty? Then prepare yourself for a big "why didn't I think of that?" moment.
Two juniors at the University of Washington's Foster School of Business have created the Joey Bra, a bra with a discreet pocket in the side band specially made to fit necessities such as iPhones, ID cards and keys without affecting the fit of the cups.
Creators Mariah Gentry and Kyle Bartlow say they were inspired by "UW's vibrant Greek system," explaining that purses are a pain to lug out to dances, bars and clubs.
Not a regular on the nightlife scene? Maybe you need an extra hand at the grocery store or the bank. You'll still be in danger of getting caught reaching into your shirt in public, but at least you know everything will be easily accessible and won't shift.
The design looks like a normal bra, with a leopard pattern, lace trim and black band. It comes in sizes small, medium and large.
The bras are available for pre-order for $19.99 at joeybra.com and are expected to be shipped in June.