On Oct. 13, 2011, "Parks and Recreation" characters Donna, Tom and Ben introduced us to a day that's second only to our birthday or any cherished holiday: "Treat Yo Self Day."

And yes, it's exactly what you think it is.

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Second-guessing those pair of shoes? Treat yo self! See a cute bag? Treat yo self! Need a day of full pampering? You guessed it: Treat yo self!

Need some inspiration? Here's how to "Treat Yo Self."