Forget December. When it comes to serious shopping, it's all about February."We don't want to say people don't put thought into their gift giving during the December holidays," says Allison Julius, who with her brother, Louis Marra, runs Maison 24, an eclectic boutique in Bridgehampton and Manhattan. But that time of year can be distracting, or overwhelming, she points out, and customers seem to have less time to make the right choice. Valentine's Day is a different story. We've found options for every price point, from sinfully good mini cupcakes ($3) and chocolate "Hugs" ($8) to Target PJs ($34.99) and a Gucci handbag ($1,890). -- Joseph V. Amodio
Instead of flowers, send Wildbloom Vert, a new fragrance that's just debuted at Banana Republic. The scent, with top notes of pear, violet leaves and Pink Lady apple, has a lovely blossom on the front of the bottle; $48 at select stores.
Everything But Water's sleek necklace spells "Love" in Morse code dots and dashes, $36, with 20 percent of proceeds donated to Living Beyond Breast Cancer; at everythingbutwater.com.
Perfect for guys, moisturizing, fragrant Peace Castile Soap in Pomegranate Acai from Kiss My Face, for body and hair, $9.99, 17 oz.; at Whole Foods stores and kissmyface.com.
LI's own LOL Trends' Heart Texting Gloves sport a grip pad so you don't drop your cell phone in the snow, $20; at shop.loltrends.com.
Cupid's Arrow Ruby Pendant, in sterling silver, $50; at fortunoff.com.
Gucci's Valentine bag with leather heart charm, $1890, part of the Valentine's Special Edition Collection; at Gucci stores and Gucci.com.
C. Wonder's Newspaper Print Trays, $18 to $24; at C. Wonder, Roosevelt Field and Manhattan.
Mmm, milk chocolate Message Hearts, $8; at godiva.com.
Ahava's Lavender Mineral Bath Salts, with Dead Sea-salt crystals, $22; at Lord & Taylor and Ulta stores and ahavaus.com.
Valentine's Day Minis from Baked By Melissa are petite yet pack a flavor wallop, $3 for three cupcakes (rates vary), $25 minimum for shipping; at Baked By Melissa shops, Manhattan; and bakedbymelissa.com.
Moods of Norway has hilarious martini-and-tractor print boxers, $29; at moodsofnorway.com/us.
The key to my heart--and ignition: the 2012 SLS AMG Roadster convertible (in Le Mans Red), a mere $196,000, zips round with 563 hp, going from 0 to 62 mph in 3.8 seconds; at Mercedes-Benz dealers nationwide.
Paul Smith stripe cufflinks, $125; at Bloomingdale's stores.
Send a message to your Valentine, with the PLAY Video Message Recorder (with video camera and magnetized back to mount on a fridge), $65, or Robert Indiana's LOVE Sculpture in anodized metal (various shades), $78; at Maison 24, Bridgehampton and Manhattan; or maison24.com.
Josie Natori for Target Women's Print 3-Piece Pajama set in vibrant print (and matching eye mask), $34.99, and red bra, $19.99; at Target stores and target.com
This says it all-- the "I Love You" Heart Locket in sterling silver, $400, and with diamonds, $625; at Tiffany & Co. shops and tiffany.com.
Buy him or her luggage--like anything from the Rimowa "Salsa Air" Luggage Collection, $475 and up-- and then maybe you'll get taken on a trip; at Bloomingdale's and Bloomingdales.com.
Love's Sweet Embrace silver pendant from Feri, with onyx and AAA Cubic Zirconia, $715; at feridesignerlines.com (click on #34 in the "Feri for Her" section).
Doux Amour eau de parfum by Spadaro contains a floral blend of ylang ylang, Casablanca lily and Moroccan jasmine, $135 for 100 ml; at Nordstrom stores and spadaro.co.
Say you love him times five, with this set of five ties of your own choosing, $75 for five; at thetiebar.com.
From France, Kilian fragrances, inspired by Macbeth's witches--and Snoop Dogg (yes), with heady scents-- and names, from Prelude to Love (citrus) to Cruel Intentions (woody), 1.7 fl. oz., $225, or a 10-vial sampler, $95; exclusively on LI at Saks Fifth Avenue, and saks.com.
Fido's fashionable with heart-print collars, $20, and Fleece Squeak Toys, $8; at upcountryinc.com.