Brides all over the world are willing to do anything for a Vera Wang wedding gown .?.?. except pay appointment fees.
After high fees caused controversy in China, Wang has abolished them at all of her bridal boutiques worldwide, Women's Wear Daily reports.
At the Shanghai flagship store, a 3,000 yuan (about $482) fee had been implemented just for trying gowns on. It did include afternoon tea, a meeting with a consultant and a 90-minute fit session, but thousands of angry customers quickly took to the Internet to voice their concerns.
"Of course this is too much, normally to buy a quality wedding dress from a good brand in Shanghai is 3,000 [yuan]," newly-married resident Jing Yuan told WWD.
A staff member at the store defended the practice, saying that high school and college students were coming in who weren't seriously interested in buying dresses.
Still, Wang decided that keeping her brides happy was most important.
“Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores,” Wang said Tuesday. “We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority."