Designer to the stars Zac Posen has taken a vow to make a wider range of women say yes to the dress.
Posen's modern feminine designs and striking silhouettes are regular stand-outs at red carpet events, and he dressed stunning Mrs. Ellen DeGeneres (also known as Portia de Rossi) for her special day.
But now he's giving everyday brides a chance, with a limited-edition collection for David's Bridal that will launch just in time for those Valentine's Day proposals in February 2014.
The collection, Truly Zac Posen, stays true to the designer's expert craftsmanship and attention to detail, but retails for a more accessible $850 to $1,350. He'll also launch a number of special occasion dresses for the guests or bridal parties, ranging from $195 to $225.