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Sustainable farming makes Chipotle a good choice

Full disclosure: I sometimes eat Wendy's, McDonald's and Taco Bell. I even had a Devil Dog last night. So, no, I'm not perfect when it comes to food choices, though I do try to keep things healthful most of the time.

To that end, I love shopping at Trader Joe's and Whole Foods, and when I'm too tired or it's too late to cook dinner, I like to grab a meal for my family at Chipotle, which the company brands "food with integrity." The company says the food it serves has been "raised with respect for animals, the environment and farmers." And it's really good, too.

A new "commercial" to promote the company's ideas has made it onto YouTube, and it's so beautiful -- with a soundtrack of Willie Nelson singing a Coldplay song, that it has me clamoring for a carnitas burrito, which is made with the naturally raised pork featured in the film, plus cilantro-lime rice, vegetarian black beans, guacamole, salsa, cheese and sour cream.

The short, by filmmaker Johnny Kelly, depicts the life of a farmer as he gradually turns his family farm into an industrial "factory" farm. Eventually, he sees the errors of his ways and opts for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.


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