Tweet, pin, #hashtag -- huh?
Social media lingo is a language all its own -- and newbies need help navigating the landscape. Workshops are being offered locally on some of the most popular social networks: Facebook, Twitter, Pinterest, LinkedIn and Google Plus.
Whether you are just starting out or tailoring your feeds to better promote your personal brand or business, you'll find quick tips and plenty of advice at the following classes:
IF YOU'RE A NEWBIE
1. GETTING STARTED WITH SOCIAL MEDIA
WHEN | WHERE 10 a.m.-noon June 9 and 16 at Hofstra University, Hempstead
INFO 516-463-7200, ce.hofstra.edu
Hofstra noncredit continuing education course is a two-session lecture-style presentation that will give true beginners an overview of the most popular social media outlets, such as Facebook, Twitter, Pinterest and LinkedIn, says Debi Honorof, the continuing education program's senior marketing director. It could be especially appealing to parents of tweens and teens who want to be up to speed on how their children are using these networks.
After this class, students can move on to the program's more hands-on courses tailored to Facebook, Twitter and Pinterest, or the hope-you-never-need "Surviving a Social Media Crisis" prep class.
2. GROW YOUR PERSONAL BRAND SERIES
WHEN | WHERE 8:15 a.m. April 11, 111 S. Tyson Ave., Floral Park
INFO 516-775-0435, linkedinwinner.com
Social media profiles speak volumes -- consider the portrait an employer or networking contact might form of you after even a surface browsing of your Facebook, Instagram and Twitter feeds. Having a plan for how you present yourself online is imperative, says Bill Corbett Jr., who heads his own public relations firm.
"Without a personal brand, you can't compete in today's marketplace. No matter your job, people need to know who you are and what you're about," says Corbett. His monthly social media workshops are focused on specific aspects of using these sites with an eye toward smarter self-promotion. The next session will focus on how to create a personal marketing plan, whom you should (and shouldn't) connect with online and how to better leverage tools such as online videos to broaden your network on LinkedIn, as well as other social media sites.
FOR BUSINESS OWNERS
3. SOCIAL MEDIA BOOTCAMP: GOOGLE PLUS
WHEN | WHERE 8-10 a.m. April 10, 330 Old Country Rd., Ste. 206, Mineola
INFO 516-629-3344, hldcommunications.com
If you're in business, you're probably relying heavily on Facebook, Twitter, Google Plus, LinkedIn and Pinterest for marketing and promotion.
"These are the top platforms for business use," says Gina DiMarco, social media account manager at the marketing firm HLD Communications in Mineola. Its Bootcamp series is designed for business owners who want to leverage every post. For example, at the February workshop, DiMarco says, most participants weren't aware that posting on certain days or at certain times generates more eyes on their content. They learned how to schedule posts to appear at a specific time.
Classes usually are run in small groups, with information presented through PowerPoint and lectures.