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Jon Bon Jovi creates a wine inspired by the Hamptons

Jon Bon Jovi from the band Bon Jovi

Jon Bon Jovi from the band Bon Jovi performs at Madison Square Garden on Thursday, April 13, 2017 in New York. (Photo by Charles Sykes/Invision/AP) Photo Credit: Invision/AP / Charles Sykes

When Jon Bon Jovi is inducted into the Rock & Roll Hall of Fame in April, he can celebrate with his own French rose wine: the vintage 2017 “Diving Into Hampton Water.”

Bon Jovi’s bon vivant $25 wine, partly inspired by Bon Jovi family vacations in East Hampton, is a collaboration between the singer and French winemaker Gerard Bertrand. The creators hope the wine expresses a Hamptons lifestyle.

Provençal rose, which has seen astonishing growth in the last 15 years, has been headlined as “the Gatorade of the Hamptons,” where it has become the go-to waterside wine.

The rose is a blend of grenache, cinsault, and Mourvèdre grapes from France.

Bon Jovi said that working with Bertrand was “like collaborating with another songwriter.”

The wine is expected to be available in the United States in mid-February.


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