Burger King, the world's No. 2 hamburger chain, launched a new crinkle-cut French fry yesterday that it says has about 20 percent fewer calories than its regular fries.
The chain says a small order of the new Satisfries clocks in at 270 calories because of a new batter that doesn't absorb as much oil. By comparison, a small order of its regular fries, sans crinkles, has 340 calories.
Burger King executives say people won't be able to tell that Satisfries are lower in calories. It says they use the same ingredients as its regular fries -- potatoes, oil and batter. To keep kitchen operations simple, they're even made in the same fryers as regular fries.
The difference is that the proportions of the batter's ingredients are adjusted so that it blocks out more oil, Burger King says.
Burger King led off its presentation by comparing the fries to the "leading French fries," which are made by McDonald's. On a pound-for-pound basis, executives said, the new fries have 30 percent fewer calories than those served at the Golden Arches.
A small serving at McDonald's, however, weighs considerably less than a small order at Burger King. As a result, a small order of McDonald's fries has 230 calories -- which is still less than the 270 calories for a small serving of Burger King's Satisfries.
A "value" order of Satisfries at Burger King -- which is closer in weight to the small size at McDonald's -- has 190 calories. -- AP