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Dollar-store bewilderment

Can someone explain to me why a dollar store, a busines which typically has can't-miss signage on the outside of its building, feature a sign in its doorway that advertises that they sell products priced at more than $1 also?

Seems to defeat the purpose of a dollar store, don't you think?

Isn't the point of a dollar store to go there and get things on the cheap? Things that cost, say, oh, I don't know, perhaps $1?

Why put that sign in the front doorway as if it's a boost to customer morale? Dude, it's a dollar-store, so point me in the direction of $1 wrapping paper and such. Then put a sign up in the back of the store that says "$1 and up."

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