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Hamptons: Def-initely 'Super Rich'

Russell Simmons attends the 3rd annual Bent on

Russell Simmons attends the 3rd annual Bent on Learning benefit at the Urban Zen Center At Stephan Weiss Studio in Manhattan. (June 15, 2011) Photo Credit: Getty Images

The East End will groove with DJs, Grammy winners and legendary rockers coming to town this weekend.

Although music mogul, celebrity entrepreneur and humanitarian Russell Simmons is a regular at restaurants and parties on the East End, catching up with the busy man can be tricky. Nevertheless, those determined to check in with Simmons can attend an awards ceremony (he and his brother, Danny, are being honored) and book signing at Sayre Park (54 Snake Hollow Rd., Bridgehampton, 631-283-5505, arthamptons.com) from 5 to 6 p.m. Saturday. He'll sign copies of his book, "Super Rich: A Guide to Having It All." Admission is $20 and is open to the public -- even those not looking to get a book signed.

It's time for the 2011 Midsummer Party at the Parrish Art Museum (25 Jobs Lane, 631-283-2118, parrishart.org). Always a draw for famous faces and the Hamptons well-to-do crowd, this year's soiree takes place Saturday, starting with a 6:30 p.m. cocktail hour, followed by a 7:30 p.m. dinner. Tickets start at $1,000, and for an extra $150, guests can stick around for the 10 p.m. after-party that will feature drinks, desserts and dance music provided by legendary DJ Tom Finn (Studio 54, The Palladium NYC).

Another hot annual Hamptons event set for Saturday is the "Love Heals At Luna Farm" (276 Parsonage Lane, Sagaponack, 917-351-8688, loveheals.org) fundraiser. Now in its 12th year, the (anticipated) usual crowd of celebrities and summering city socialites can enjoy barbecue, drinks and dancing with tunes delivered by DJ M.O.S. (who has also worked parties in Paris, St. Tropez and Manhattan). Tickets start at $250 in advance online ($300 at the door), with proceeds benefiting Love Heals, the Alison Gertz Foundation for AIDS Education.

Fans of classic rock can flock to the Westhampton Beach Performing Arts Center, (76 Main St., Westhampton Beach, 631-288-1500, whbpac.org) Sunday at 8:30 p.m. to catch the only area appearance of the popular 1970s group Grand Funk Railroad, whose lineup currently includes original members, drummer-lead singer Don Brewer and bass player Mel Schacher. Known for such hits as "We're an American Band" and "I'm Your Captain (Closer to Home)," Grand Funk can be seen for $80 to $115 (depending on seat location).

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