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Smokin' Al's sacks Super Bowl promotion

Free barbecue for Super Bowl Sunday? That offer did not make it to the goal line.

Al Horowitz, owner of Smokin' Al's Famous BBQ Joint in Bay Shore and Massapequa Park, has had to pull back from a widely publicized promotion he made last week. Last Monday, Horowitz announced that he would pay for all Super Bowl Sunday catering orders ranging from $200 to $500, tax included, should the Giants win the Super Bowl. The deadline for ordering he gave was Thursday, Feb. 2, but Horowitz stopped taking orders Sunday evening, four days ahead of schedule.

"We have taken over $60,000 worth of orders for more than 300 parties between both locations," Horowitz said, adding that was as much as the two restaurants could handle in terms of physical space and production capability.

"I really regret I can't make more people happy with this promotion," Horowitz said.

Valerie McPartland of Massapequa, who was one of many turned away when she tried in both locations to get an order in on Monday at noon, was disappointed. "I guess we knew this sounded too good to be true," she said.


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