Häagen-Dazs is giving ice cream enthusiasts a chance to indulge in a sweet treat Tuesday— for free.
Customers can get a scoop of ice cream -- in their choice of a cup, or sugar or wafer cone -- during the chain's annual Free Cone Day, from 4 to 8 p.m.
The company is also introducing a rewards program that allows customers to earn points and access other offers, including a free cone after downloading the app and making a purchase.
The event coincides with the company's Häagen-Dazs Loves Honey Bees initiative, which in its 11th year, is still dedicated to raising awareness about the declining bee population. Häagen-Dazs says it depends on bees to produce one-third of its flavors, including strawberry, rocky road and mango.
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