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Marvel Frozen Dairy

258 Lido Blvd. Lido Beach , NY 516-889-4232

At Marvel Frozen Dairy in Lido Beach, Michael

At Marvel Frozen Dairy in Lido Beach, Michael Alcivar brandishes a sprinkle-coated brown-bonnet cone while Sean McNamara, left, prepares to dispense soft-serve ice cream on June 6, 2014. Photo Credit: Newsday / Erica Marcus

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Type:

Shopping, Dairy products, Food

Description:

Marvel, Lido Beach's iconic ice cream stand, reopened for the season in February with new owners. In November, the Fragioudakis family bought the place from Arthur Katsafouros. (Katsafouros, Marvel's second owner, purchased it in 1986 from the Papageorge family, who opened it in 1951.)

I stopped by recently to see whether anything had changed.

Nope, not a thing. Heading west on Lido Boulevard, I noted that virtually every car making a left at the light at Allevard Street was U-turning into Marvel's 17-space parking lot, and a line of hungry kids snaked almost to the back of the little building.

Stavroula Fragioudakis told me that her family did nothing beyond repainting Marvel's exterior. The menu remains exclusively soft serve ice cream (vanilla, chocolate, strawberry, pistachio and coffee) and yogurt (vanilla, chocolate, banana, peanut butter and sugar-free) served in cups, cones, shakes and floats.

"Our bestselling item is a vanilla cone with rainbow sprinkles," Fragioudakis said. "Vanilla cone, vanilla cone, vanilla cone all day long."

Marvel's signature item, however, is the brown bonnet, wherein a fully loaded cone or cup is upended into a vat of chocolate topping that instantly hardens, forming a crisp shell.

Another signature topping is Marvel mix, a blend of rainbow and chocolate sprinkles with crunchy chocolate crumbs.

Cones and cups are $3.75, $5 and $6.50 (add 50 cents for brown bonnets or toppings); shakes are $5.75 and $6.75. Through Labor Day, Marvel is open 11 a.m. to 11 p.m., except Sunday, when it closes at 10 p.m.

-- ERICA MARCUS

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