How many ways can you dress a McDonald’s burger? Now it’s easier to find out in Garden City, the first location on Long Island offering made-to-order burgers, interactive kiosks, table side service and an updated design.
Despite the self-serve kiosks, the emphasis is on revved-up hospitality, with an employee guiding customers at non-intimidating kiosks that look remarkably similar to giant iPhones.
Once diners place an order, they grab a numbered light-up disk, take a seat in the cushy new banquettes, and their food is delivered when ready.
The redesign is part of the New York metropolitan area’s test phase — joining Florida and Southern California — as McDonald’s collects consumer response to tech upgrades, make-your-own meals and more interaction with staff. The new look has been introduced in Manhattan and Brooklyn.
The redesign points to another avenue in the fast food wars, as McDonald’s dukes it out among Burger King, Subway and others for sales. McDonald’s pushed out of a slump earlier this year with its introduction of all-day breakfast.
The company will know when and how a more friendly, more tech-savvy McDonald’s will change and expand to other markets by the fourth quarter of the year, says Mwaffak Kanjee, vice president and general manager of McDonald’s for the region.
“It’s definitely busier,” said franchise owner Gerard Laurino, who owns one of the 14 McDonald’s restaurants that have been a part of his family’s business since 1973.
McDonald’s is at 637 Stewart Ave., Garden City, 516-745-6303