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Starbucks instant coffee rescues vacation

Take Starbucks VIA instant coffee with you on

Take Starbucks VIA instant coffee with you on vacation and you'll never have to drink weak coffee again. (Feb. 3, 2014) Credit: Newsday / Erica Marcus

In 2009, Starbucks introduced VIA  instant coffee. The micro-ground coffee comes in little foil packets and, dissolved in a cup of boiling water, tastes remarkably like fresh brewed. I tried it when it came out, noted its quality and promptly forgot about it.

 I freely admit that I’m a coffee snob. When I visit folks whose coffee service is either unknown or substandard, I bring along a stovetop Moka (espresso pot) and ground beans. (Not only does this start the day off on a high note, it lessens the chances that my first words to my host will be insulting ones.)

But when I arrived recently at the Florida condo that my dad is renting for the winter, I realized I had forgotten my coffee setup. Dad, an otherwise great guy, likes his coffee weak and cheap. That first morning was bitter, and I said some unkind things to a parent who raised me, sent me to college, etc.

That evening, I wandered into Starbucks. There, at the register, was a variety of VIA blends. I bought a 12-pack of Italian Roast for $9.95. Harmony restored the next morning.



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