Syosset developer Edward Blumenfeld has launched a new radio advertisement in his campaign to win the rights to redevelop Nassau Coliseum.
The ad began airing May 30 on four Long Island FM stations: KJOY, B103, WBLI and 94.3 The Shark.
The ad is expected to run until Nassau County Executive Edward Mangano selects a winning Coliseum bidder. Mangano says he will decide before July 15.
The 17-second ad highlights Blumenfeld's plan to build a new 10,000-seat Coliseum.
The other three bidders, Madison Square Garden Co., Forest City Ratner and Bayville-based New York Sports LLC, would renovate the existing arena.
"I want a new Coliseum that I can be proud of that isn't second-rate and isn't paid for by me, the taxpayer," a female narrator says. "There's only one plan that makes sense for Long Island: the Blumenfeld Development Group plan."
The ad follows a series of TV and print ads by MSG and Ratner that tout their competing proposals to redevelop the arena and build adjacent entertainment districts.
MSG declined to comment on Blumenfeld's ad, and Forest City Ratner did not return a call for comment.
Blumenfeld's $180-million proposal also calls for a convention center, retail, office space, a bowling alley, movie theater and apartments for students and seniors. He has partnered with SMG, the current Coliseum operator, and Mark Rosentraub, a University of Michigan professor of sports management.
Blumenfeld also launched a website. MSG also has a Coliseum website, while Forest City Ratner does not.
The fourth bidder, Bayville-based New York Sports LLC, has not produced ads or a website.
The Dolan family holds controlling interest in MSG, and owns Cablevision, Newsday's parent company.Blumenfeld's website is www.iloveli.net.