Nassau Democratic county executive candidate Adam Haber has launched the first television ad of the campaign -- a 30-second spot that paints the East Hills businessman as a political outsider and envisions an administration free of "hacks and cronies."
The ad will begin airing Wednesday morning on Cablevision and FIOS channels and will run through the end of June. The campaign declined to disclose the cost of the ad buy other than to say it was in the "six figures."
A Roslyn school board member, Haber is competing in a Democratic primary against former County Executive Thomas Suozzi, who so far has not sponsored any ads or mailers. The winner will challenge Republican County Executive Edward Mangano in November.
The TV spot opens with a "glimpse into Nassau's future" with Haber as county executive. "Where's all the hacks and the cronies?" asks a disheveled-looking bureaucrat eating a glazed doughnut.
A female colleague responds: "Adam Haber did away with all the political cronies and started hiring based on merit," causing the man to choke on his treat.
The "hack" then scrolls through the 2014 county budget and asks "What happened to our high salaries and perks? This budget doesn't even pass the buck."
The 2015 budget is the first Haber could propose; Mangano will propose the 2014 budget in September, and the spending plan must pass by the end of 2013.
Haber then appears on screen, promising to hold the line on taxes, cut patronage and eliminate waste while investing in job creation, the environment and schools.
Suozzi's campaign declined to comment on the ad. Mangano spokesman Brian Nevin called Mangano "the only candidate in the race that froze property taxes for three straight years and helped create over 19,000 private sector jobs."
Watch the ad below (mobile users go to http://youtu.be/E9O2ssdnbSU)