New York Sports & Entertainment, the smallest of the four developers bidding to redevelop the Nassau Coliseum, has posted its first advertisement promoting its vision for the property.
In the 2 minute and 30 second video, posted yesterday on You Tube, and shown below, company officials stand in front of the Uniondale arena and detail their plan to downsize the Coliseum to 8,000-10,000 seats and bring in minor league hockey and professional lacrosse teams.
“The Nassau Coliseum has become a passion of mine,” says Bernard Shereck, the Bayville company’s chief executive officer in the video. “Being a resident of Nassau County, I firmly believe in renovating the building and bringing it to what the people really need and want.”
New York Sports, which has partnered with Global Spectrum, a Comcast subsidiary, would spend $60 million to $90 million to renovate the interior of the arena.
The exterior would remain the same and unlike the other three developers – the Madison Square Garden Co., Forest City Ratner Co. and the Blumenfeld Development Group -- Shereck is not proposing any additional development on the property.
New York Sports said it would bring in a professional minor league hockey team to play at the Coliseum and is in talks with the Manhattan-based National Lacrosse League to get a team to play at the arena. The league has sent Shereck, the former operator of the Long Beach Ice Arena, a letter expressing its interest in the project.
“One of the things that was really important was providing an opportunity for families on Long Island to come and see live sports entertainment and to see family shows and concerts, and to be able to do so at affordable pricing,” says Jim Johnson, a former sales manager for the New York Islanders who is working with Shereck on the project.
The other three developers are all running television, radio or print ads promoting their bid.
Nassau County Executive Edward Mangano says he will make a decision on the Coliseum before July 15.