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Brentwood youth basketball coach is finalist for Knicks award

John Rueb helped found a Brentwood youth basketball league that welcomes players with disabilities and tries to keep kids away from gang violence.

John Rueb in the Brentwood High School gym

John Rueb in the Brentwood High School gym on Friday, Feb. 9, 2018. Photo Credit: Daniel Brennan

A Long Island basketball coach is a finalist for the Junior Knicks Coach of the Year award, for his work with a youth league that welcomes children of all abilities and aims to keep players off the streets.

John Rueb, 50, of Brentwood, has been coaching basketball for 18 years. In 2010, he helped create the Brentwood Basketball Developmental League to give girls, including those with disabilities, the opportunity to play basketball.

Since then, the league, which serves children up to age 14, has grown from 25 girls to nearly 200 boys and girls. About 20 percent of the league’s players have some kind of disability, Rueb said.

Rueb is one of five finalists for the award, which recognizes youth basketball coaches who have been making a positive impact on children by showing great integrity, character and leadership, a Knicks spokesman said.

“We’re helping these kids find their love for basketball and build their confidence,” Rueb said.

He was inspired to create the league while doing custodial work at Brentwood High School one night 10 years ago, when he saw a girl with one hand playing on the junior varsity basketball team.

“I wondered why kids with special needs only played with kids with special needs and not all the kids,” Rueb said.

The coach wanted a youth league that was more about participation and having fun than about competition. He previously coached in a different youth league, but said other coaches often used their best players to win, rather than giving all players an equal shot.

“I tell my players we either win or we learn,” Rueb said.

He has a knack for motivating players, always showing enthusiasm and refusing to give up on them, said Evalyse Cortes, 18, who played under Rueb from 2013 to 2017.

“Coach Rueb was like a second father to me,” she said. “He helped make me the person I am today.”

Rueb hopes getting kids onto the basketball court will also help keep them away from the gang violence that has plagued Brentwood.

Two of his former players, Nisa Mickens and Kayla Cuevas, were killed in Brentwood in 2016, allegedly by MS-13 gang members. The girls had played one season on Rueb’s travel team in 2015, he said.

“We were very upset,” Rueb said. “It hit very close to home.”

Rueb spends anywhere from 15 to 35 hours a week coaching two travel teams and running and coaching at least three BDL teams. In addition, he is the head custodian at East Elementary Kindergarten Center in Brentwood and the president of the Brentwood Booster Club, which has raised funds to provide hundreds of students with scholarships.

Rueb will find out whether he is the Junior Knicks Coach of the Year during the Knicks-Wizards game on Wednesday. If he wins, he will then automatically be in the running for Junior NBA Coach of the Year.

“I enjoy coaching because it’s a way to give back to my community,” Rueb said. “Kids learning life lessons through sports and smiling is the most rewarding thing.”

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