Brookhaven Town has hired a Pennsylvania company to provide incentives that encourage town residents to recycle.
The firm, RecycleBank — a subsidiary of Erie, Pa.-based Recycle Rewards — gives “grocery store savings, drugstore coupons, and discounts” to residents who increase their household recycling, according to the company’s website.
Brookhaven will pay RecycleBank $50,000 per year, plus bonuses based on the amount of uptick in recycling, according to town records. A town resolution states that the incentives “uniquely serve the public interest” and that “no other product provides” a similar service.
The town board approved the contract at a Tuesday night meeting.
“Overall I think this brings some tremendous opportunities to the town,” Middle Island Civic Association President Tom Talbot said at the meeting.
Maureen Dolan Murphy, executive programs manager for Citizens Campaign for the Environment, also praised the move.
“The more the community recycles, the more rewards they receive,” she said.