Last June, Robbie Woliver quit his job as editor in chief of the Long Island Press with no other set steady stream of income.
In this economy? What was he thinking?
"I had couple of projects I was working, and I did it in an entrepreneurial fit."
On April 15, Woliver will launch REVIEWniverse.com, a review-driven pop-culture Web site.
"We'll do reviews of standard fare, like TV, movies, DVDs and music, but we're also going to review Web sites and Facebook fan pages. We're going to review news stories, and we're going to review other reviews."
Woliver is starting the endeavor with former Press colleague Kenny Herzog, who's written for various publications and serves as a pop culture talking head on the Biography and A&E channels. He’s also a pop culture writer on MSN.com.
The duo was planning to launch the site in June. That changed when they linked up with Examiner.com, an organization that operates local news Web sites in communities across the country. Woliver's site will be featured on the Examiner's national version.
REVIEWniverse will operate as a stand-alone site, but its content will also appear in various sections on Examiner.
Woliver, who co-wrote with Amy Fisher "If I Knew Then," a biography of the Long Island Lolita that made it onto the New York Times best-seller list, also plans to restart the New York Music Awards, a show he stopped 10 years ago when he went to the Press.