Beginning Memorial Day weekend, a new free shuttle service will take people from key points in East Hampton Village and Montauk to the area’s beaches.
Hamptons Free Ride, founded by East End natives James Mirras, Alex Esposito and Jaymes Westfall, all 24, will have two electric, five-passenger cars circling a fixed route in both hamlets seven days a week through Labor Day.
In East Hampton, the cars will stop at the long-term parking lot on Gingerbread Lane Extension, the Reutershan Parking Lot and Main Beach, Mirras said. In Montauk, the route will go from the Oceanside Beach Resort, down Main Street to Atlantic Terrace motel and stop at all major beaches along the way.
Mirras said the cars will also be able to accommodate passengers who want to stop along the route.
“The idea is to bridge that gap” from parking lots to the town’s main attractions, Mirras said.
He said the service will also benefit downtown employees who park in the long-term parking lots and, in general, will get cars off the road during the congested summer months.
Mirras said the company will make money from selling advertisements that will line the exterior of the cars, and commercial ads that will be shown on TV screens inside the cars.
If the company sells enough advertising to support extra cars, Mirras said service will be extended to Amagansett.
Mirras presented the plan Thursday to the East Hampton Village Board where it was met with encouragement.
“We support this,” Village Mayor Paul F. Rickenbach said during the meeting. “Let’s do what we can to make this a partnership and make it a go.”