Just as Suffolk County Executive Steve Levy starts his bid Friday to win the Republican nomination in the race for New York governor by switching his party, Rick Lazio, the former shoo-in for the GOP spot, is taking to Twitter in the hopes of building viral support for his cause.

“Show your support for Rick Lazio, switch your avatar to Rick's for the day!” his staff posted, using the former congressman’s @RickLazio handle. Lazio’s avatar, of course, is his face.

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Photo by Craig Ruttle