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Nassau pricing law puts onus on stores

The crowds spill into the aisles, flooding the

The crowds spill into the aisles, flooding the Macy's store inside the Roosevelt Field mall in East Garden City during the beginning of the Black Friday shopping bonanza. (Nov. 25, 2011) Credit: Steve Pfost

Nassau is moving to provide consumers more information about the cost of retail goods throughout the county while also increasing penalties for stores that violate the pricing rules.

Members of the Nassau County Legislature in committee earlier this month approved an expansion of the county’s item pricing law, which is intended to ensure that most consumer goods “are clearly, accurately and adequately marked as to selling price.”

The amended law would increase the number of required price check scanners, depending upon the amount of the retail square footage. Price check scanners allow customers to confirm the price of items before purchase.

The law would also require a price for bulk items to be placed on the shelf directly beneath displayed goods, or on a “conspicuously placed” sign. The objective is to make sure that items in big box stores are clearly priced, officials said.

Currently, stores can be subject to civil penalties of as much as $100 per violation, and no more than $2,000 per inspection by the county Consumer Affairs office. Under the expanded law, penalties could be increased to as much as $5,000 if stores do not pay assessed fines within 90 days.

Above: Crowds fill the Macy's at Roosevelt Field mall in East Garden City on Black Friday.


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