Ron Rothman dedicates his time to bringing art and music performances to the area of Southold often defined as “the way to get to Greenport.”
The 56-year-old Peconic man, who owns Roth’s General store, converted a Main Street building two years into the Art on Main gallery. The one-story white brick building was once divided into a jewelry and an appliance store.
Now the building is home to the art gallery and its storefront windows are lined with antique guitars, paintings and a photo of Albert Einstein.
“The response from the community has been fabulous,” he said. “There’s a need in that people want something, cultural or entertainment ... We’re just stimulating the senses of everybody and they’re appreciating it.”
He is starting to see his efforts make a difference. Cars slow down to gaze at the antique guitars. Pedestrians are lured into the gallery by his paintings, or those of Southold native Stacy Brandforn and Valley Stream artist Mike Stanko. A few even purchased some art.
Brandforn, 58, said she liked the idea of having the art along Main Street adding that the storefront attracts attention, particularly at night when the paintings are lit up.
“I thought it was a great idea to put paintings in here,” she said. “He’s an artist, I’m an artist, we know a lot of artists. People don’t always stop here because they see Southold as a way to get to Greenport.”