Government health officials launched the second half of a graphic anti-smoking campaign Thursday, releasing a slew of TV, radio, print and billboard ads.
In all, the campaign has cost the Centers for Disease Control a whopping $48 million which is slightly less than last year's $54 million anti-smoking crusade, according to The Associated Press.
CDC officials say the 2012 campaign ultimately increased calls by nearly 200,000 to hotlines helping smokers quit.
Take a look at some of the ads embedded below and weigh in: Do these ads influence you as a smoker, or as someone surrounded by secondhand smoke? Let us know in the comments field.