The BuzzFeed Community just got a very high-profile new member: The White House.
President Barack Obama’s team waded into the world of listicles and pop culture quizzes Thursday afternoon with its own collection of gifs, or short looping video clips.
Their purpose? To present “7 Reasons Why Vice President Biden Thinks You Should Get Covered By March 31,” the health care exchange sign-up deadline.
The gifs illustrate each of the White House’s points to encourage young adults to enroll in health care plans. Each shows a snippet of Vice President Joe Biden doing what he does best in a variety of official appearances: hamming it up behind the wheel of a Corvette at the Detroit Auto Show or animatedly stacking kids’ books at Costco.
The move marks the White House’s latest foray into millennial-friendly messaging to push the Affordable Care Act, following Obama’s deadpan appearance on the Web comedy series “Between Two Ferns with Zach Galifianakis” earlier this month.
It’s worth noting that the White House’s listicle does not represent an endorsement by BuzzFeed, which allows community contributors to post listicles on topics ranging from catchy pop songs to ways to eat oatmeal.