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11 fashion entrepreneurs win NYC contest

Mayor Michael Bloomberg introduces winners of Project Pop-Up

Mayor Michael Bloomberg introduces winners of Project Pop-Up NYC Wednesday at Chelsea retailer Story just before the start of fall fashion week. (Sept. 5, 2012) Credit: Nancy Borowick

A group of city fashion entrepreneurs are getting the chance of a lifetime to show off their stuff to a wider audience.

Eleven clothing designers, related tech companies and distributors were unveiled Wednesday as the winners of the Project Pop-up NYC competition aimed at boosting the fashion industry.

For the rest of the month, the fashion gurus will share space at STORY, a store on 10th Avenue in Chelsea, for no charge and receive free public relations and other help from the city.

The announcement came on the eve of Fashion Week, which brings in more than $800 million for the city, according to Mayor Michael Bloomberg.

A committee of fashion and business experts judged the applicants on their entrepreneurship ideas and skills.

Jamal Motlagh, chief executive of Acustom Apparel in SoHo, said he plans to use the space to showcase a body scanner that makes custom suits for men and jeans for women. "It's a new world out there, and we know custom fit will be a big thing," he said.

Not all of the companies deal with needles and thread. Sarah Paiji will show her mobile app Snapette, which gives customers info about new clothing stores. "We help people with the offline experience," she said.

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