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Advertisers make big plays in Super Bowl ads

Matthew Broderick

Matthew Broderick Credit: Matthew Broderick

Super Bowl commercial teasers are amping up the excitement for the big day on Sunday - for the ads in between the game. Volks-wagen's "Star Wars"-esque spot, "The Force," was such a huge hit last year that its ad this year, "The Bark Side," continues the theme.

Honda snagged Matthew Broderick for its "Ferris Bueller" knockoff ad, and Acura is bringing back Jerry Seinfeld and the Soup Nazi. With an average of $3.5 million for every 30-second spot during the game, advertisers are taking all the free hype they can by releasing their ads online.

'The Bark Side'
Volkswagen's 2011 Darth Vader video was a smash hit, garnering more than 48 million views online. It's only natural that the company would reprise the theme with this year's "The Bark Side."

The ad features a chorus of dogs barking the "Star Wars" theme song, "Imperial March." The video has already scored more than 10 million views, and it is by far the most talked-about spot this year.

'Matthew's Day Off'
It's Matthew Broderick's day off in Honda's "Ferris Bueller"-themed spot. He drops popular lines from the '86 film, and cues from the movie are laced throughout.

The nostalgia-fest that is Acura's NSX ad includes Jerry Seinfeld, the Soup Nazi, the last munchkin and dancing monkey holograms.


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