Apple Monday unveiled iTunes Radio, a free music streaming service that is a key part of overhauled mobile software that the company called the most revolutionary redesign of its operating system since the iPhone was introduced in 2007.
As Apple kicked off its annual conference in San Francisco for its developers, executives also showed off a new line of Mac computers. They also announced that updated Siri voice software used on the iPhone now incorporates Microsoft’s Bing search engine.
iTunes Radio allows users to customize by genre and personal taste. The service is free with ads across Apple’s devices, including Apple TV. It’s free of ads for subscribers to iTunes’ Match, a digital content feature.
Called iOS 7, the smartphone and tablet platform comes with a new look that uses translucency to highlight underlying content, new typefaces and new icons. Apple plans to make the iOS 7 available in the fall, executives said.
“It’s the biggest change to iOS since the iPhone,” said CEO Tim Cook.