It was a madhouse in midtown Thursday as teen heartthrob Justin Bieber launched his fragrance at Macy’s, sparking a frenzy that ended in mass confusion, panic, erroneous reports that the star was attacked and a citation for his security guard.
Hundreds of tweens descended on the store and Herald Square to get a glimpse of the follicly-blessed "Baby" singer. When Bieber, 17, stepped outside to wave to his “Beliebers” at about 3 p.m., they rushed police barricades, and Bieber's guards tried to hustle him into the store.
A plainclothes officer jumped the metal barricade to help the harried Bieber, but the teen icon shoved him away, thinking he was a crazed fan, reports said.
"It was a momentary, well-intentioned misunderstanding and the event went well," Bieber's rep told The New York Post. "He’s completely fine and has no injuries."
When the pop star was rushed back into the store, one of his security guards apparently wouldn't get out of the way and was issued a citation for disorderly conduct, the NYPD said.
Initial reports, which the NYPD shot down, said that Bieber was accosted by a man in his 40s who hopped the barricade.
The bedlam, however, was too much for two fans, one of whom was wheeled out of Macy's in a special chair by the FDNY and another who was given an oxygen mask in an ambulance. A paramedic said they were the only two who needed medical attention.
Still, the launch of his scent, “Someday,” wasn't a wash for everyone. A lucky 300 or so fans were given tickets to get their picture snapped with Bieber — after ponying up at least $135 to buy the fragrance, that is.
Alex Babilonia, 12, from Staten Island, camped outside the store with three friends and her dad for 15 hours the Tuesday night to make sure she snared a ticket.
"When I meet him it's gonna be the best 15 seconds of my life!" she said.
"I love him so much, I just wanna hug him and touch his hair!” added her friend Sam Rubel, 11.
But some fans weren’t as thrilled. Maria Perez, 19, of Washington Heights, waited three hours for the Biebs but was furious that he didn’t greet her or the hundreds of others who waited in the soggy weather.
"He didn't even say ‘hi’ to nobody, it's just unfair," she said. "He's famous because of the fans, and he couldn't even spend 10 or 20 minutes to say ‘hi’ to us."
Deanna Williams, a Macy’s spokeswoman said: “The event was incredible, energetic and full of emotion for the teens, tweens, their friends and moms.”