Irish rockers U2 found themselves among plenty of streets Tuesday that had names, including one temporarily retitled "U2 Way."
"Now there are a few more bands in New York City, but none of them are more beloved than U2," the mayor said to a roaring crowd braving the bitter cold.
Front man Bono, who praised Bloomberg for his efforts in malaria research, called the street renaming befitting and an honor.
"There's always been something about musicians and place names," Bono said. " The Beatles had Penny Lane. Elvis lived down the end of Lonely Street, so we're here somewhere between Tenth Avenue and funky, funky Broadway."
Bono added, referring to one of the band's classic songs, "And we're the band 'Where The Streets Have No Name,' "
Bloomberg and U2 unveiled the new street sign at the corner of 53rd Street and Broadway, near the studios for CBS' "Late Show with David Letterman." For this week, U2 is the musical act for the show, becoming the first musical guest to perform all week on the broadcast, according to the network.
The band, which is playing the show Monday through Friday, last appeared on "Late Show" on Oct. 29, 2001, when they performed and Bono sat for an interview. On June 10, 1997, Bono appeared with bandmate Larry Mullen for an interview.
U2 released its 12th album Tuesday. It's entitled "No Line on the Horizon" and the first single released is "Get On Your Boots."