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British rockers Palma Violets thrive while ignoring the hype

Palma Violets

Palma Violets Credit: Palma Violets

Success in their native England came fast for Palma Violets. Before they even released an album, one of Britain’s biggest music magazines had already proclaimed them the country’s best new band.

Many groups would have been swallowed by the hype, but Palma Violets lives up to it with raucous live shows and classic rock influenced songs that have elements of The Clash, The Velvet Underground and Arctic Monkeys.

amNY spoke with keyboardist Jeffrey Peter Mayhew.

Was it hard to deal with so much hype early on?
We kind of ignored it. Everyone said it was happening, but we were too busy trying to do other things. It died down now, so it’s fine. At the beginning, it can be good or bad. It can blow up in your face, but it also gets you attention. As a musician, you want people to listen. Then they’ll either like it or realize it’s rubbish.

What has it been like touring in the U.S.?
Coming to New York was a big thing for us. It’s a lot different. People enjoy listening to music. They enjoy playing music. They try to create something new rather than latch on to what’s around. People are more active. They’re very lazy in London.

Is there a theme that runs through your album?
From the beginning, we wanted to make something where if you listened to it live, you’d enjoy it. … Our shows are about not feeling restricted, letting yourself go and enjoying life. It should be about having fun. Musicians aren’t serious people. It’s the least serious job you can have.

Palma Violets is at Music Hall of Williamsburg Friday at 9 p.m., 66 N. Sixth St., Williamsburg, 718-486-5400, $15.

The band is at Bowery Ballroom on Friday at 9 p.m. as part of the Downtown Festival, 6 Delancey St., 212-533-2111, $45 for a one-day pass to the Downtown Festival.

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