A clown entertaining spectators during the Macy's Thanksgiving Day Parade in Manhattan died after suffering an apparent heart attack.

Robert Blasetti, 67, of Yonkers, was walking in the parade with his wife about 11 a.m. Thursday when he suddenly fell to the ground at 1024 Sixth Avenue and lost consciousness, according to the NYPD.

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Blasetti was rushed to St. Luke's Roosevelt Hospital, where he was pronounced dead, police said.

A Macy's representative could not be reached for comment.