The folks at Twitter, where every story can be told in 140 characters or less, must have known that the company’s IPO announcement would boil down to this: It’s going to be the biggest Internet IPO sinceFacebook (NASDAQ:FB).
Talk about damning with faint praise. The Facebook IPO was seen as a fiasco, at least until a couple of months ago when its stock price finally started creeping up above the $30 mark, where it was supposed to have started more than a year before.
It looks like Twitter is working to avoid that comparison.
In part, the company has done this with a series of strategic acquisitions that shore up its position as an advertising platform with a strong mobile audience, a social media company with a solid multimedia presence, and even a reliable source of breaking news.