I've got Amazon.com drones in my future.
I use Amazon's Prime delivery service for everything from rechargeable batteries to art books to beef jerky, and so I was quite taken aback when CEO Jeff Bezos showcased a drone delivery system called Prime Air on 60 Minutes this past weekend.
The idea is that packages below five pounds could be delivered straight from Amazon distribution centers to customers within 30 minutes using drones.
For now, it seems like half pipe dream, half pseudo-marketing: As many have observed, it probably wasn't a coincidence that the 60 Minutes segment aired on Sunday ahead of Cyber Monday, the busiest online shopping day of the year -- a good time for Amazon to be in the news.
Since Sunday's show, media coverage of Bezo's plan has overwhelmingly focused on the technical and logistical aspects of Prime Air.