At this point, we’re all familiar with the words "made in China," but a recent survey found that only 6% of Americans can name a Chinese brand.
It’s one of the great disparities of globalism.
For all of the overseas goods that end up in U.S. markets, very few Chinese companies have made it big on this side of the Pacific.
Language and culture barriers play a role, no doubt.
So too does a lingering perception of poor quality.
One could also point to the long shadows cast by Congress and the WTO; compete too openly against American businesses, and you’re liable to find yourself the victim of national security, or the target of trade complaints.
China’s smartphone industry may change all that. It’s one of the country’s most dynamic sectors, ranging from hot startups like Coolpad and Xiaomi, to multinationals like Huawei and ZTE.
There’s an air of confidence about these firms, and also determination. They want to perform on a global stage that few Chinese companies have reached, and most of them have announced plans to expand into the US over the next year. Gone are the days of low-priced knockoffs.
Huawei’s Ascend P6 and Lenovo’s K900 are making a credible stab at the high end of the sector, although not widely available in the United States.
Xiaomi is targeting the budget market, but with an eye to design and quality control that hasn’t always marked Chinese goods.
Full story at Minyanville.