The news came yesterday that the next generation of the Apple (NASDAQ:AAPL) iPhone will come in gold. Not real gold, mind you, or even vermeil or gold plate like cheap costume jewelry. That’s gold color, in addition to the now-classic silver and slate.
Because this is Apple, it won’t be just anygold color. It won’t be a vulgar shade of goldlike, well, real gold. It will be a more subtle shade, more like “champagne colored,” according to TechCrunch.
In which case, it could probably be more accurately described as “platinum colored” than gold.
The fact that this news has been leaked to TechCrunch and other popular tech sites probably tells you all you need to know about the coming product that is expected to be called the Apple iPhone 5S.