It seems a little late to report on the outcome of Black Friday, or even Cyber Monday.
Sure, neither has happened yet, but that hasn’t stopped anybody from speculating about what Americans will be doing before, during, and after Thanksgiving dinner this year.
Here are some of the most interesting insights from the latest batch of research.
Of course, they flatly contradict each other. Hopefully, we’ll know who’s right by Tuesday or so.
But one thing is clear from all of these analyses. There is no longer a Black Friday for shopping in brick-and-mortar stores, nor a Cyber Monday for shopping online, whatever the marketers would have us believe.