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Diddy helps Times Square revelers with Safe Rides


Sean "Diddy" Combs attends the celebration of AOL becoming an independent company at the New York Stock Exchange. (December 9, 2009) Photo Credit: Getty Images

Driver, take me to Penn Station. Diddy will take care of the fare.

Hip-hop mogul Sean "Diddy" Combs, for the second year in a row, is helping New Year's revelers get home safely after partying in Times Square by offering $15 debit cards that can be redeemed for cab rides.

For those who prefer the subway over a taxi, this year Combs and sponsor Cîroc premium vodka also are offering single-fare MetroCards valued at $2.25.

"We made a huge impact last year helping New York get home safely, so I'm proud to announce that we're bringing Safe Rides back in an even bigger way," Combs said in a statement.

Thousands of debit cards and MetroCards will be given to adults Thursday between 8 and 11 p.m., or while supplies last.

The program, coordinated with the help of E! Entertainment and the New York City Taxi & Limousine Commission, is also taking place in Las Vegas this year.

Combs said the program aims to show "that a sophisticated holiday celebration doesn't end when the ball drops, but when everyone gets home safely."

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