We're ready to jump headfirst into the season with these three chic newcomers to the swimwear scene.
Swimwear newbie Giejo's concept is simple - six separates, all with different prints that can be worn together in any combination - but the line's style factor runs deep. Case in point: Nothing's too matchy-matchy, but rather, the patterns - from tiny florals and tie-dye to nautical stripes - coordinate in a fashion-forward way. "I love to layer and mix and match patterns and textures when I dress, and I really kept that in mind," said designer Gabby Sabharwal. "I knew I wouldn't be satisfied with a black or pink nylon." As for shape, Sabharwal went for a variety of silhouettes that include high-waisted bottoms and boy briefs below, and underwire triangles and bandeaus on top.
Prices range from $76-$108 per piece. Available at Creatures of Comfort (205 Mulberry St., 212-925-1005), Dear Fieldbinder (198 Smith St., Cobble Hill, 718-852-3620) and shopgiejo.com.
We've long been fans of RTW designer Lauren Moffatt's vintage-chic aesthetic, and now, the New York-based designer has made her first foray into swimwear with a 12-piece spring 2012 collection. Many of the one-pieces and bikinis are dotted with signature Moffatt detailing - ruffles, hardware and border-print florals - and stick to a color palette of blues, yellows, corals and neutrals. Also in the collection: a variety of cover-ups, from hand-crocheted dresses to silk shorts.
Prices range from $198-$210 per suit. Available at Steven Alan (103 Franklin St., 212-343-0692), Poppy (281 Mott St., 212-219-8934), and laurenmoffatt.net.
Zinke has already made a name for itself in the intimates world with its playful, understated-sexy designs. And this season, the line - headed up by sister design duo Arin Robinson and Jessie Zinke - has transferred that vibe to its new swimwear collection, filled with retro-style maillots and two-pieces in stand-out colors and geometric prints. Our favorite: a strapless one-piece with removable peplum, right.
Prices range from $66-$132 per piece. Available at Azaleas (223 E. 10th St., 212-253-5484), Anthropologie stores and shopzinke.com.
Follow Style/Entertainment Editor Julie Gordon on Twitter: @jbgordon