Through Christmas, bring a new or unused book, toy, package of diapers or other children's item into an alice + olivia boutique and get 15% off a purchase of full-price merchandise.
Donations go to Jessica Seinfeld's New York-based charity, Baby Buggy, which helps families in need.
The discount comes at the perfect time for gals doing some party and vacation shopping - a + o has a plethora of feminine holiday and resort styles, including embellished frocks, velvet pieces and bright pants.
If you go: alice + Olivia -- 755 Madison Ave., 646-545-2895; 80 W. 40th St., 212-840-0887
Follow Style/Entertainment Editor Julie Gordon on Twitter: @jbgordon