Facebook is going under the knife for a privacy face-lift.
CEO Mark Zuckerberg, fresh from being portrayed in a big Hollywood flick, unveiled three new features Wednesday for the social network, including a way to interact with a specific group of people, rather than posting to your whole network.
The features gives users better control over who sees their content, which solves “the biggest problem in social networking,” he said.
“Sometimes you don’t want to post something to all of your friends,” he said. “For a lot of people, ‘just your friends’ isn't very private.”
Using the new groups, users can specify exactly with whom they share specific content, all in a closed, private space. For example, a user could create a family group, and only specified family members would have access to what’s in the group.
Zuckerberg also announced a new application called Download Your Information, which allows users to download all of their information on Facebook — including messages, wall posts and photos — to their hard drive.
Also announced was a new dashboard to see how a user’s applications are using his or her personal information.
The new features began rolling out Wednesday night.