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Fashionista Samantha Marcus Yanks on style, NYC haunts and family

Samantha Marcus Yanks

Samantha Marcus Yanks Credit: Samantha Marcus Yanks (Getty Images)

Titles mean a lot in business, but for Samantha Marcus Yanks, who holds a lot of titles, such as editor-in-chief of Hamptons magazine, editor-at-large of Gotham magazine and executive fashion director for all of Niche Media, the titles mean a whole lot of fun. Born and raised in New York City, Yanks has a beautiful family, her own jewelry line and a toy line. At Niche Media, Yanks celebrates and explores everything from fashion and interesting people to philanthropy. Let’s see what she has to say.

Q: How is it working for all these Niche Media magazines?
I love that Niche Media is the brand leader for luxury in cities all across the country ... I personally get to celebrate, see and capture the best of the best.

Q: How did you start?
I started by interning at Condé Nast. My last year of college, I had an internship at InStyle ... I started working at InStyle, and got the dream call from Vogue and started in the tough junior job. Every time a position came open I asked to take on more, I was American Vogue’s first fine jewelry and watch editor, and I’m so proud of that.

Q: What’s a typical day like?
During the summer, in the heat of Hamptons season, I’m usually at a breakfast with a designer, approving layouts for 13 issues, in cover meetings and trying to nail down [photo] shoots. At night, it’s usually dinner and events.

Q: What do you do with your daughter?
My daughter just turned 6, and we start every day with her. I have breakfast with her every morning, and she’s my one constant.

Q: What do you do for you?
My husband and I take turns going to Flywheel every weekend.

Q; Why Flywheel and not SoulCycle?
My closest friend was the founder of Flywheel, and I’ve never been to SoulCycle.

Q: Where do you shop?
: Eden Manor, Castor & Pollux, Marni, 3.1 Phillip Lim, Barneys, Blue and Cream and Jeffrey.

Q: Favorite haunts?
Otto, Morandi, Balthazar and Shake Shack.

Q: Favorite movie?
“Annie Hall” and “The Godfather.”

Q: Favorite accessories?
Diamond and moonstone snake drop earrings from my Samantha Yanks for Jennifer Miller collection.

Q: Favorite philanthropic organizations?
Phoenix House, Love Heals and Literacy Partners.

Q: What’s your advice for others?
It’s super important to not take no for an answer. If you fall in love with something and feel passionate ... you know you are on the right track.

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