Titles mean a lot in business, but for Samantha Marcus Yanks, who holds a lot of titles, such as editor-in-chief of Hamptons magazine, editor-at-large of Gotham magazine and executive fashion director for all of Niche Media, the titles mean a whole lot of fun. Born and raised in New York City, Yanks has a beautiful family, her own jewelry line and a toy line. At Niche Media, Yanks celebrates and explores everything from fashion and interesting people to philanthropy. Let’s see what she has to say.
Q: How is it working for all these Niche Media magazines?
A: I love that Niche Media is the brand leader for luxury in cities all across the country ... I personally get to celebrate, see and capture the best of the best.
Q: How did you start?
A: I started by interning at Condé Nast. My last year of college, I had an internship at InStyle ... I started working at InStyle, and got the dream call from Vogue and started in the tough junior job. Every time a position came open I asked to take on more, I was American Vogue’s first fine jewelry and watch editor, and I’m so proud of that.
Q: What’s a typical day like?
A: During the summer, in the heat of Hamptons season, I’m usually at a breakfast with a designer, approving layouts for 13 issues, in cover meetings and trying to nail down [photo] shoots. At night, it’s usually dinner and events.
Q: What do you do with your daughter?
A: My daughter just turned 6, and we start every day with her. I have breakfast with her every morning, and she’s my one constant.
Q: What do you do for you?
A: My husband and I take turns going to Flywheel every weekend.
Q; Why Flywheel and not SoulCycle?
A: My closest friend was the founder of Flywheel, and I’ve never been to SoulCycle.
Q: Where do you shop?
A: Eden Manor, Castor & Pollux, Marni, 3.1 Phillip Lim, Barneys, Blue and Cream and Jeffrey.
Q: Favorite haunts?
A: Otto, Morandi, Balthazar and Shake Shack.
Q: Favorite movie?
A: “Annie Hall” and “The Godfather.”
Q: Favorite accessories?
A: Diamond and moonstone snake drop earrings from my Samantha Yanks for Jennifer Miller collection.
Q: Favorite philanthropic organizations?
A: Phoenix House, Love Heals and Literacy Partners.
Q: What’s your advice for others?
A: It’s super important to not take no for an answer. If you fall in love with something and feel passionate ... you know you are on the right track.