A white hamburger colored red with beetroot juice?
On Monday, the world’s first lab-grown burger was consumed at a news conference in London. Food critic Josh Schonwald said: “The mouthfeel is like meat.”
Created from a cow’s stem cells at an institute in the Netherlands, the burger is the brainchild of chef Richard McGeown, professor Mark Post of Maastricht University in the Netherlands and Sergey Brin, co-founder of Google
Brin was revealed yesterday as the project’s “mystery backer.
The project cost $325,000 and took two years to complete, according to The New York Times.
“We’ve been waiting an extremely long time for this,” said Ingrid Newkirk, president of PETA, which helped fund research on the project for the past 16 years.
“This vastly reduces water pollution and reduces energy consumption worldwide.”