Google announced Tuesday that it acquired marketing startup Wildfire to help it expand further into social media.
Wildfire provides software that links to Facebook, Twitter, LinkedIn and other social networks, allowing clients, such as Sony and Amazon, to manage their online brand and presence.
"Businesses around the world, from neighborhood restaurants to major retailers, are embracing social media to share information and forge stronger relationships with their fans and customers," wrote Product Management Director Jason Miller on the Official Google Blog.
"The ultimate goal is better and fresher content, and more meaningful interactions," he added.
Google and Wildfire did not disclose a purchase price.