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H&M hits runway in Paris

H&M's Fall/Winter 2013-2014 ready-to-wear collection show in Paris.

H&M's Fall/Winter 2013-2014 ready-to-wear collection show in Paris. (Getty) Credit: H&M's Fall/Winter 2013-2014 ready-to-wear collection show in Paris. (Getty)

Mass retailer H&M is seriously amping up its fashion game.

As a follow-up to Helen Hunt donning a gown designed by the low-priced fashion brand at the Academy Awards last Sunday, H&M hosted a runway show during swanky Paris Fashion Week on Wednesday night.

Stylish young things Ashley Olsen, Chloe Moretz and Emma Roberts were among the guests at H&M's inaugural Fashion Week catwalk show, in which top models Cara Delevingne, Isabeli Fontana and Arizona Muse walked.

H&M said it is too "early" to comment on whether the retailer will host a fashion show during New York Fashion Week in September.

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