The King of All Media is getting the "Talent" to come to him in New York City.
Howard Stern will become third judge on NBC's "America's Got Talent," replacing departing judge Piers Morgan. But the nation's No. 1 shock jock would only sign on if the entire production relocated east from Los Angeles.
Stern, 57, will join Howie Mandel and Sharon Osbourne next summer for the show's seventh season.
Having yet another full-fledged TV production could bring jobs, money and even more TV cache to the city, experts said.
"Certainly it's a great thing for New York, because in the production community, we lost 'Law and Order.' So it's nice to have a high-profile show that's produced and based in New York," said Tom Taylor, news editor of Radio Inside, an industry web site.
The radio legend is best known for his abrasive style on his current SiriusXM radio show. But experts say that despite his edgy radio personality, Stern can adapt his manner to different mediums and audiences.
Much will depend on the "character" Stern will add to the judges' banter, said Ron Simon, curator of television and radio for The Paley Center for Media.
"It'll come down to what character does he want to play, and who the network wants," Simon said, adding that primetime TV is one of the few areas Stern has yet to conquer.
Reports have valued NBC's deal with Stern at $20 million, but when TMZ.com asked Stern on Thursday for confirmation, he replied: "Do I work for that little?" Stern's five-year SiriusXM deal, worth a reported $400 million, expires in 2015. Forbes estimated that it will cost $10 million to relocate "Talent."
Stern's hiring was almost immediately condemned by the Parents Television Council, who said NBC "has lost its way."
"In an act of desperation for a flailing network, NBC has hired Howard Stern - a performer who is synonymous with shock, profanity and obscenity," said Tim Winter, president of the council.
Still, Stern said he won't mince words with the contestants and will bring his brand of criticism to the show.
"I am going to tell you your kid he has no talent ... This nonsense of Howie and Sharon putting through less than talented people has got to stop," Stern said on his show Thursday. "There will be no Frank Sinatra impersonators winning."
Tale of Tape: Simon Cowell vs. Howard Stern
Hometown: Elstree, UK
TV hosting gig: "The X Factor"
Best known for: "American Idol"
Persona: Blunt and sarcastic
Siggnificant other: reportedly still engaged to Mezhgan Hussainy
Acting experience: Episode of "The Simpsons"
Revealing quote: "You sounded like a cat jumping off the Empire State Building." -Cowell to an "Idol" contestant
Hometown: Roosevelt, Long Island
TV hosting gig: "America's Got Talent"
Best known for: "The Howard Stern Show
Hair: Long and curly
Persona: Cocky, raunchy and controversial
Significant other: Wife Beth Ostrosky Stern
Acting experience: "Private Parts"
Revealing quote: "I'm worth every penny." -Stern to Bill O'Reilly
Follow reporter Tim Herrera on Twitter: @tim_herrera