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Inside Alexander Wang's new SoHo flagship

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Stylish young things have been waiting with bated breath for Alexander Wang to open his NYC flagship store and, as of last week, they finally breathed a sigh of relief.

The 3,500-square-foot SoHo store — much like Wang's coveted aesthetic — is minimalist with tongue-in-cheek twists (including that already infamous fox fur hammock suspended from the ceiling).

Walk in, and you're immediately drawn to a ceiling-high black metal cage covered in springtime greenery, and marble display cubes, which are rumored to be reserved for installations, exclusives, and special collaborations.

Vast and white, the space (formerly occupied Yohji Yamamoto) serves as an ample canvas for the goods: A well-curated selection of Wang's Spring clothes hang simply along the shop's periphery, arranged by color, while the bulk of his signature bags are displayed on the back wall, each shining on their own shelf, not unlike pieces of art.

We were immediately drawn to a rack of black leather clothing — a capsule collection made specifically for the store's opening — that included a stop-in-your-tracks peacoat and a dress with Wang-esque cutouts. The designer's CFDA-winning T line is also for sale, along with shoes and accessories scattered throughout the space.

The spare feel of the store is offset by a comfy carpeted sitting area in the center and '90s hip-hop pumped throughout the space. The sales associate that helped us last Friday afternoon was warm and super-chatty, letting us try on Wang's brand-new leather messenger bag without trying to sell it too hard (although, he did say that he wore it on the subway and more than one person commented on its general amazing-ness). Not that he'd have to anyway, because Wang's bags — and his simple, chic apparel — pretty much sell themselves and will likely continue to do so now that he has a full store to call his own.

 

 

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